Stop reading for a moment and take a look around you. What do you see? Chances are you are seeig hundreds of advertisements without even processing the fat that what you are saying are ads. There is the screensaver on the computer next to you inviting you to go to Campus Fellowship, the logo on your energy drink can, and the Western University sweatshirt the person next to you is wearing. They are all ads. In PBS's documetary, the Persuaders, we are forced to look at how the world is being iengulfed in advertisements. The documetary focuses on the fact that there is a lot of advertisemet clutter. One of the advertisers in the documetary poits out that, "consumers have ever bee more resistant to clutter". To break through that clutter, more ads are made but none of them seem to break through, so all of this clutter is for nothing. The other big part of this documetary is that advertisers share how they get consumers to want their product. They talk about having to get people to have a emotioal conection with the product and be loyal to the brand. We are shown marketig research and actual studies where advertisers talk to consumers. This documentary showed the perspective of the advertiser and their goal to break through the clutter and make an ad that really sticks out.
Do you feel lonely while eating white bread? In the documetary we are taken to a scene where a consumer is talkig to a surveyer in a bland looking room. The surveyer asks the ma how he feels while eatig white bread. I found this scene to be very humurous, though it's not supposed to be. The surveyer was tryig to figure out how the ma felt emotionally while eating this bread. If they can find that out, then the advertisers will know which words and concepts to use to get people to want the white bread.
I never thought abot all of the work that goes into an ad and I never thought about how I feel with a certai product or my emotional ties to somethig. This documentary was very eye opening.
Welcome to Our Blog Conversations Beyond the Classroom!
Welcome to our Eng 100 Blog “Conversation Beyond the Classroom”! The title of this blog refers to the community of active readers & collaborative learners we are creating by sharing our academic writing for Eng 100 with each other + a larger group of students, instructors, academics, and just about anybody who chooses to follow our blog! When you write and post your reader responses here (and, later, as you write your essays for the course), I encourage you to use this audience to conceptualize who you are writing for and, most important, how to communicate your ideas so that this group of academic readers and writers can easily follow your line of thinking. Think about it this way: What do you need to explain and articulate in order for the other bloggers to understand your response to the essays we’ve read in class? What does your audience need to know about those essays and the authors who wrote them? And how can you show your readers, in writing, which ideas you add to these “conversations” that take place in the texts we study? As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! I encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…). Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
No comments:
Post a Comment