B. We believe that this commercial definitely breaks through the clutter. In a hilarious way it seems to stick in your mind. Even if you don’t understand in the beginning you definitely understand it for the second time. We also noticed that the use of narrow casting was present, in that it seems to focus on a certain age group and a certain gender. They use objects around the focused person to imply the specific use of the product. It’s selling a certain image that women should uphold, so that throughout the day the idea of this product might keep popping up in your mind. Because it’s driven into your subconscious to be that way.
C. It puts into the minds of consumers the need for cleanliness. It also shows the lack of mindfulness for cultural diversity. It’s limiting, not reaching an international standard, it seems to be very judgmental. It sells a certain lifestyle not leaving room for decision making. It just pushes the “western way”. One negative effect of this commercial could be the undermining of a woman’s self-confidence. This could possibly lead to shyness in certain situations; a woman might not be as personable or open in varying situations, leading to loneliness.
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