Today in American society, advertisements have become a huge part of our culture. Everywhere you go and anywhere you look, there is an ad for some sort of product. Advertisers are constantly looking for new ways to draw consumers in and make them want to buy their brand. But there are so many different brands for the same type of product, so how do they attract the attention of the buyers? What makes you feel the need to buy a certain brand of a product?
Advertising companies try to better their product from other companies by targeting the type of person it attracts and fulfilling their wants or needs. They are not only trying to convey information, but connect emotionally with their buyers.
In the video The Persuaders by Douglas Rushcoff, Rachel Dretzin, and Barak Goodman, advertisers talk about something they call “Emotional Branding”. When a company is advertising, they are trying to portray “not what the product did, but what the product meant”. People want to belong to something and feel connected, so the advertisers have to make their product form an emotional and even “spiritual” bond with their consumer. Relating the brand with someone’s own experience draws them in past the level of just liking the product.
Welcome to Our Blog Conversations Beyond the Classroom!
Welcome to our Eng 100 Blog “Conversation Beyond the Classroom”! The title of this blog refers to the community of active readers & collaborative learners we are creating by sharing our academic writing for Eng 100 with each other + a larger group of students, instructors, academics, and just about anybody who chooses to follow our blog! When you write and post your reader responses here (and, later, as you write your essays for the course), I encourage you to use this audience to conceptualize who you are writing for and, most important, how to communicate your ideas so that this group of academic readers and writers can easily follow your line of thinking. Think about it this way: What do you need to explain and articulate in order for the other bloggers to understand your response to the essays we’ve read in class? What does your audience need to know about those essays and the authors who wrote them? And how can you show your readers, in writing, which ideas you add to these “conversations” that take place in the texts we study? As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! I encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…). Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
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