The Persuaders.

Today in American society, advertisements have become a huge part of our culture. Everywhere you go and anywhere you look, there is an ad for some sort of product. Advertisers are constantly looking for new ways to draw consumers in and make them want to buy their brand. But there are so many different brands for the same type of product, so how do they attract the attention of the buyers? What makes you feel the need to buy a certain brand of a product?
Advertising companies try to better their product from other companies by targeting the type of person it attracts and fulfilling their wants or needs. They are not only trying to convey information, but connect emotionally with their buyers.
In the video The Persuaders by Douglas Rushcoff, Rachel Dretzin, and Barak Goodman, advertisers talk about something they call “Emotional Branding”. When a company is advertising, they are trying to portray “not what the product did, but what the product meant”. People want to belong to something and feel connected, so the advertisers have to make their product form an emotional and even “spiritual” bond with their consumer. Relating the brand with someone’s own experience draws them in past the level of just liking the product.