white bread, clutter, and the persuaders

Stop reading for a moment and take a look around you. What do you see? Chances are you are seeig hundreds of advertisements without even processing the fat that what you are saying are ads. There is the screensaver on the computer next to you inviting you to go to Campus Fellowship, the logo on your energy drink can, and the Western University sweatshirt the person next to you is wearing. They are all ads. In PBS's documetary, the Persuaders, we are forced to look at how the world is being iengulfed in advertisements. The documetary focuses on the fact that there is a lot of advertisemet clutter. One of the advertisers in the documetary poits out that, "consumers have ever bee more resistant to clutter". To break through that clutter, more ads are made but none of them seem to break through, so all of this clutter is for nothing. The other big part of this documetary is that advertisers share how they get consumers to want their product. They talk about having to get people to have a emotioal conection with the product and be loyal to the brand. We are shown marketig research and actual studies where advertisers talk to consumers. This documentary showed the perspective of the advertiser and their goal to break through the clutter and make an ad that really sticks out.
Do you feel lonely while eating white bread? In the documetary we are taken to a scene where a consumer is talkig to a surveyer in a bland looking room. The surveyer asks the ma how he feels while eatig white bread. I found this scene to be very humurous, though it's not supposed to be. The surveyer was tryig to figure out how the ma felt emotionally while eating this bread. If they can find that out, then the advertisers will know which words and concepts to use to get people to want the white bread.
I never thought abot all of the work that goes into an ad and I never thought about how I feel with a certai product or my emotional ties to somethig. This documentary was very eye opening.