Advertisements today target you, and not just you but who you are! They hire physiologists, professionals to tell them your inner thoughts and desires that you yourself may not even realize. Companies are looking for what exactly makes you tick, what is it that will get you to not just buy their product but completely fall in love like you would in a relationship. The video “The Persuaders” shows the inner plan of companies and the advertisement agencies they hire.
With advertisements latterly on every corner of every street, we are living a world made of marketing. Even in your daily TV. Programs advertisements are there, maybe even in the soda the actress is drinking. In the program they explain how in the movie “I Am Sam” has the main character working in a Starbucks, and then has their coffee being advertised throughout the whole movie. This idea was also displayed in the movie “Castaway” where Fed Ex was also a main component, while even having the actual main CEO of the company play himself in the movie. These are things in advertisement I never really looked at this way, just thought well that’s cool that they bring real things I do into the show.
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