The Persuaders

Advertisers today turn on any product into a product of devotion. They manipulate to figure out a way to make their merchandise special and Indispensable in our life. Having their ads and promotions just anywhere around our existence makes it difficult to ignore them, and that’s exactly what they aim for. In the film, “The Persuaders” created by Douglas Rushcoff, Rachel Dretzin, and Barak Goodman the way the advertising industry operates and manages is shown. It briefly gives evidence of how it’s affecting our lives and the world around us. Advertisers have become prospects for new space, targeting any open space they see. They are not satisfied with having commercials or radio ads, and even through media entertainment; but surrounding us with them at every viewpoint. A great example the video contributes is when it shows that even a subway tunnel becomes an important target for promotion. They visualize the moment they stop to persuade us we will forget about their manufactured article. Many with the pressure against them created by their competition, is a plus for trying to catch our attention no matter the circumstances. This is clearly reflected when in the documentary a question such as “do you feel afraid when you’re eating white bread” is done to a consumer. Advertisers ask these types of questions in order to have a different perspective of their product and see how they can increase its value and make it more desirable.

Advertising is every instant around us, no matter the circumstances we are the only ones who decide what is useful for us and when we need it.