Welcome to Our Blog Conversations Beyond the Classroom!

Welcome to our Eng 100 Blog “Conversation Beyond the Classroom”! The title of this blog refers to the community of active readers & collaborative learners we are creating by sharing our academic writing for Eng 100 with each other + a larger group of students, instructors, academics, and just about anybody who chooses to follow our blog! When you write and post your reader responses here (and, later, as you write your essays for the course), I encourage you to use this audience to conceptualize who you are writing for and, most important, how to communicate your ideas so that this group of academic readers and writers can easily follow your line of thinking. Think about it this way: What do you need to explain and articulate in order for the other bloggers to understand your response to the essays we’ve read in class? What does your audience need to know about those essays and the authors who wrote them? And how can you show your readers, in writing, which ideas you add to these “conversations” that take place in the texts we study? As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! I encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…). Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!

Monday, May 23, 2011

On Reading A Video Text

In the article written by Robert Scholes called "On Reading A Video Text" I had a harder time getting the message he was trying to send. He refers to a Budwiser commercial from the early 8o's involving a African American man who had a dream to make it to major league baseball as an umpire. Put together with the right music and just enough to tell a part of his story that as we all watch the commercial we put his story together, most of us making him in to one of "us" that we all cheer for, or relate to with our own hopes and dreams. Watching commercials today and through the years it seems that advertisers were in a way playing with our minds. Selling that warm fuzzy feeling was the ultimate goal of the advertising community, no matter what the product was. In his own words Scholes says " the analysis of video text needs to be taught in all our schools" It the advertising community that plays on this. The "stupider" they think people are more they can sell the warm fuzzy feelings. As time goes on we are getting smarter and realizing these games, if we are going to be taught about video text this would level the playing field and then what would the advertisers have then.
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