In our society today advertisement is everywhere, even where you least expect to see it. Commercials are designed by talented individuals to wrap you up in the 30 sec world they have created and entice you into buying their latest trend. In the article “On Reading a Video Text” author Robert Scholes brings you through the autopsy of a commercial, picking apart the advertisement to show you what exactly you may of been drawn too. Through reading this article my discovery was that you don’t always know why you may be drawn to in a 30 second life.
Scholes walks you through a Budweiser commercial, showing you piece by piece what you might not have even noticed without his dissection. Scholes discusses how the advertisement world is designing a myth of what you might want from life (sometimes not even knowing that is what you want) showing you how all dreams are possible with just even a Budweiser Beer. Scholes states “Not its power to sell beer, which is easily resisted, especially once you have tasted better beer-but its power to sell America.” Scholes is explaining that to sell the American dream in a commercial, may just be the ticket they need to get you to buy the product (Budweiser) with just even the hope of experiencing what the man in the add experienced….The All American Dream.
Welcome to Our Blog Conversations Beyond the Classroom!
Welcome to our Eng 100 Blog “Conversation Beyond the Classroom”! The title of this blog refers to the community of active readers & collaborative learners we are creating by sharing our academic writing for Eng 100 with each other + a larger group of students, instructors, academics, and just about anybody who chooses to follow our blog! When you write and post your reader responses here (and, later, as you write your essays for the course), I encourage you to use this audience to conceptualize who you are writing for and, most important, how to communicate your ideas so that this group of academic readers and writers can easily follow your line of thinking. Think about it this way: What do you need to explain and articulate in order for the other bloggers to understand your response to the essays we’ve read in class? What does your audience need to know about those essays and the authors who wrote them? And how can you show your readers, in writing, which ideas you add to these “conversations” that take place in the texts we study? As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! I encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…). Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
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