In the paragraph assigned to us, Scholes describes the Budweiser commercial in detail as he sees it from beginning to end. relating a well known story of a small time blue collar guy making it in the big times and succeeding, even when faced with pressure of high ranking officials and being rewarded for it by those same officials ending in a happily ever after feel to it.
By making the commercial story like and comforting it reinforces the "American dream attitude" and solidifies the relationships in our cultural communities. Making everyone feel good when talent overrides racial or social barriers. Using baseball, the advertisers tapped in to our cultural idealisms using one of Americas favorite past times.
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