Key words/phrases-
"Talent will finally prevail"- hard work finnaly pays off despite racial pressures, ties into the American Dream
"The narrative reduces its story to the absolute bare essentials"- you can put yourself into the story so that you can relate to the story (your own American dream)
key quote-
"We root for the umpire because we want the system to work-not just baseball but the whole thing: America"- We are rooting for the American dream. The idea that there are more oppurtunities and a better lifestyle. We are no longer being sold a product, we are being sold a lifestyle and an emotional connection to the man and his American dream.
what is he saying/main message idea-
What he is mostly getting at is that you have to make the video relateable so that you get an emotional attachment to the idea and product so that you go out and buy that product.
Why are the ideas valuable?-
The idea of a emotional connection to a product is valuable because that is how advertisers get you to buy a product
Section: paragraphs 5-7
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