They Say I Cay Chapter 7

Chapter Seven of "They Say, I Say" introduces the importance of the "who cares?" and "so what?" aspects of your writing. For "who cares?" you want to write so the audience knows who the artical is important to. An example of how to properly use this technique would be in saying, "Students today study more online then out of books." "So what?" is giving a reason why your writing is important to your reader. An example would be the difference between saying, "This medication is effective for depression." and saying, "This medication is effective for depression which is extremely common in Americans today." "Who cares?" and "so what?" must be used under the right circumstances. You don't want to use these tools too often when speaking to an audience who already knows about what your writing about.