Ipad commercial

Youtube link Ipad commercial: http://www.youtube.com/watch?v=btfbIVGES1I

In this commercial, Apple is selling a lifestyle and emotion with their Ipad commercial. Their description of the Ipad is that it is thousands of things. The commercial is made to make us think that with the Ipad we can be all those things. Flashing words such as: delicious, current, learning, playful, literary, artful, friendly, productive, scientific, magical, makes up an emotion that apple wants us to directly refer to as the Ipad. It influeinces us by showing us what you can have if you have the Ipad. Add in the catchy music that takes days to leave our heads and you have an unforgettable commercial that successfully sells their product.