In our society today advertisement is everywhere, even where you least expect to see it. Commercials are designed by talented individuals to wrap you up in the 30 sec world they have created and entice you into buying their latest trend. In the article “On Reading a Video Text” author Robert Scholes brings you through the autopsy of a commercial, picking apart the advertisement to show you what exactly you may of been drawn too. Through reading this article my discovery was that you don’t always know why you may be drawn to in a 30 second life.
Scholes walks you through a Budweiser commercial, showing you piece by piece what you might not have even noticed without his dissection. Scholes discusses how the advertisement world is designing a myth of what you might want from life (sometimes not even knowing that is what you want) showing you how all dreams are possible with just even a Budweiser Beer. Scholes states “Not its power to sell beer, which is easily resisted, especially once you have tasted better beer-but its power to sell America.” Scholes is explaining that to sell the American dream in a commercial, may just be the ticket they need to get you to buy the product (Budweiser) with just even the hope of experiencing what the man in the add experienced….The All American Dream.
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